Funil pré-evento
Agentes identificam quem vai ao evento pelo engajamento no LinkedIn, conectam, conversam e marcam reuniões para acontecer lá, antes de abrir as portas.
Canal: LinkedInPré-evento, pós-evento e ativação de lista. Três funis que transformam cada patrocínio em reuniões no pipeline.
Exemplo com um evento de dois dias. O começo depende da data e do calendário de cada empresa.
Agentes identificam quem vai ao evento pelo engajamento no LinkedIn, conectam, conversam e marcam reuniões para acontecer lá, antes de abrir as portas.
Canal: LinkedInNos dias seguintes, os agentes usam o evento como gancho para conectar com quem esteve lá, retomar conversas do estande e abrir novas.
Canal: LinkedInA lista oficial de participantes entra numa cadência multicanal de 30 dias para encontrar oportunidades de negócio e devolvê-las ao CRM.
Canais: WhatsApp, e-mail, LinkedIn, SMSSemanas antes, os agentes monitoram quem está engajando com o evento no LinkedIn: palestrantes, inscritos, quem curte e comenta. Conectam, conversam e marcam a reunião para acontecer no estande ou no café, no dia.
Volumes e nomes ilustrativos.
Nos dias seguintes, os agentes conectam com quem esteve lá e com quem passou pelo estande, usando o evento como gancho. A conversa começa quente, porque o contexto é compartilhado.
Camila, você passou pelo nosso estande no Summit, na quarta. Ficou alguma dúvida sobre o que mostramos de ativação de base?
Oi! Passei sim, achei interessante a parte de WhatsApp. Estamos avaliando algo assim para o ano que vem.
Ótimo. Tenho um caso de uma empresa do seu setor que começou exatamente por aí. Consigo mostrar em 20 minutos. Terça às 11h funciona?
Cada contato entra numa cadência multicanal. Quem responde é qualificado pelo agente e devolvido ao CRM com reunião marcada ou próximo passo definido.
Obrigado por passar no Summit. Ficou alguma dúvida sobre ativação de base?
Oi Renata, aqui é da NORTVALE. Nos falamos no estande do Summit, lembra?
Vi que você participou do painel de IA no Summit. Faz sentido trocarmos uma ideia?
Renata, última tentativa por aqui. Faz sentido uma conversa rápida?
Volumes ilustrativos.
Da lista do evento até a oportunidade na pipeline do vendedor.
Exemplo com dados ilustrativos.
Cada resposta vira uma oportunidade no CRM, com o histórico da conversa, um resumo, o próximo passo e a reunião na agenda do vendedor. O time só entra quando há alguém para falar.
Enviar caso do setor financeiro até segunda.
Opt-out em um clique, aplicado a todos os canais.
Mensagens, canais e volumes aprovados pelo cliente antes de ativar. Pausa imediata a qualquer momento.
Convites e mensagens dentro dos limites de cada plataforma, em horário comercial, com intervalos variáveis.
Perfis de acesso e permissões por pessoa do time.
Os agentes operam nos perfis oficiais da empresa, nunca em contas compradas ou falsas.
Volume por canal, respostas, oportunidades e reuniões, para o comitê e para o financeiro.
Eventos do ano, perfil ideal, times e CRM. 1 reunião.
Agentes, playbooks, canais, templates de WhatsApp, integração com o CRM.
O cliente valida mensagens, cadências e volumes antes de ativar.
Funis ativos por evento, relatório ao fim de cada ciclo, ajuste para o próximo.
Brasil é o 6º maior mercado de eventos B2B do mundo. O investimento está feito. O retorno depende do que acontece antes e depois.
Fontes: Exhibitor Magazine; InsideSales; Harvard Business Review; UBRAFE; ABEOC Brasil
Em 30 minutos, a gente desenha os três funis para ele.
Agendar demonstraçãoLast updated: February 2026
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