Inactive Lead Activation

Recover the leads you already paid for.

GetRaze reactivates lost opportunities and returns them to the pipeline, from day one.

Book a demoSee the plans
The channel strategy

Up to 14 actions in 30 days, on each opportunity.

One channel per day, each action with a different angle, written on the spot from that person's history. The agent stops when they reply.

day 0510152025day 30
SMS2 actions
one line, with a linkone line, with a link
AI call3 actions
3 attempts
LinkedIn1 action · profile only
short note
Actions per day

The moment the person replies

Interestback to the rep's pipeline
Lukewarmmaterial and new contact in 5 days
Not nowrecords the new date and waits
Negativeends the cycle
Stopopt-out on all channels

No reply in 30 days: the person rests for 90 days and enters a new cycle, with another angle.

Diagnosis

Before writing, the agent shows what is stalled.

Reading the CRM or the spreadsheet splits opportunities by reason, by time stalled and by the channels available for each contact.

1.200stalled opportunities

By lost reason

No reply468
Budget312
Timing216
Competitor132
Other72

By time stalled (months)

0–3180
3–6324
6–12420
12+276

Usable channels

Email82%
WhatsApp64%
SMS58%
LinkedIn47%

Example with illustrative data.

Dossier

Each opportunity gets a dossier before the first contact.

The agent studies the journey in the CRM and enriches it with what changed at the company. That is where today's reason to write comes from.

Dossier · Diego Lustosa, PERENE
How far it gotNegotiation · 2 meetings · proposal sent
Real reasonBudget: “left for next semester”
ChannelsBest: WhatsApp · worst: email
What changedThe company opened 12 operations positions
PlanWhatsApp · trigger of the moment · asks for 15 min
Playbooks

Each lost reason has its own way back.

ReasonWhen the agent comes backHow
BudgetAt the turn of the cycle3 actions in 14 days
TimingOn the date the person promised2 actions
No replyFrom a new angle3 actions on 2 channels
CompetitorBetween 6 and 12 months2 actions
Decision maker changedWhen the new person takes over2 fronts
Inactive customerBetween 60 and 90 days2 actions
Never workedRight away3 actions
Multichannel

Each lead is reactivated where they respond.

Email, LinkedIn, WhatsApp and SMS.

Camila Ferraz

Camila, in March you postponed the project to the second semester. Does it make sense to resume?

Yes, the budget was released. Can we talk on Thursday?

Opportunity reopened
Otávio Brandão

Otávio, congratulations on the new role. At your previous company we talked about prospecting. Would it be useful there?

It would. Send me a time.

Opportunity reopened
Diego Lustosa

Diego, last time the budget was left for next semester. Does it make sense to resume now?

It does. Can you call me early tomorrow?

Opportunity reopened
Priscila Nogueira

Priscila, this is NORTVALE. The proposal we discussed in May is still valid. Want to resume?

Yes, call me this afternoon.

Opportunity reopened
The screen

Every opportunity, with the story of what the agent did.

Phase, status, signal, channel and rep, in a single table.

Opportunities
1,730 eligible for reactivation · sample of 23
ListTableKanbanExport
Search contact or companyAll 23R5A4Z8E6Filters
Last interactionContactPhase · statusChannelLostSignalRep
2 min agoReplied “Makes sense. Does Thursday 10am work?”Marina Alcântara· NORTVALEERepliedWhatsApp124 dCompany opened 3 SDR positionsRafael
1 h agoTouch 2 of 4 sent · no replyDiego Lustosa· PERENEZIn contactEmail128 dOpened the proposal 3×Rafael
40 min agoMessage ready for approvalPriscila Nogueira· QUATORZEZAwaiting approvalWhatsApp180 dCompetitor contract endsRafael
3 h agoRecovered for Rafael · asked for a proposalIsabela Prado· HEXADIAERecoveredLinkedIn150 dChanged rolesRafael
5 days agoRecovered for Rafael · asked for a proposalCristiane Nobre· TREVOSULERecoveredSMS200 dCompetitor contract endsRafael
2 h agoInvite with a note for approvalBeatriz Salles· LUMINARZAwaiting approvalLinkedIn140 dChanged rolesRafael
1 h agoTouch 1 of 4 · readCaio Ribeiro· ÓRBITA SEISZIn contactWhatsApp220 dComplained about the competitor on LinkedInRafael
yesterdayRenewal in 30 days · waiting for the triggerVicente Paz· NORTVALEAWaiting for a triggerEmail95 dCompetitor renewalno owner
yesterdayRedirected: waits 14 days in the roleOtávio Brandão· CORVO & PÁTIOAWaiting for a triggerLinkedIn310 dChanged rolesno owner
4 days agoNot now: “we'll talk in January” · new date Jan 12Renata Aguiar· ÓRBITA SEISAWaiting for a triggerSMS160 d6 months since the delayRafael
yesterdayEnters tomorrow's queueBruno Sampaio· HEXADIAREligibleEmail400 d—Rafael
8 days agoCycle exhausted · 3 touches · rest until Jan 5Gustavo Amaral· PERENEZNo replyEmail380 d—Rafael
2 days agoAsked not to be contacted · opt-outHeitor Magalhães· LUMINAREDiscardedWhatsApp150 d—Rafael
Reports

You see where each opportunity is, through the method's phases.

90-day funnel
REligible1,730
AWith a trigger1,31276%
ZApproached1,12085%
ZDelivered1,06495%
ZRead or opened70266%
EReplied23634%
EInterested15867%
ERecovered11875%

Example with illustrative data.

Under control

You decide what the agent can touch.

The first message of each type goes through your approval. Whoever is with the team stays out, and the agent comes back on its own when the condition ends.

Rules
Approval of the first message of each type
Doesn't touch who is with the team
Writes on behalf of the rep
One channel per day, during business hours
Opt-out on all channels
How it works

Connected, started.

No implementation. No training. No change to your team's routine.

01

Connect

We connect GetRaze to the CRM, or start from a spreadsheet.

02

Define

Choose which opportunities the autonomous agent can work and on which channels: lost, never worked, inactive customers.

03

Reactivate

We start reactivating opportunities from day one.

The RAZE Method

Four phases. No opportunity forgotten.

A continuous cycle: each result feeds the next reactivation.

  1. RRecognize

    Identifies abandoned opportunities and studies the journey of each one.

  2. AAnalyze

    Defines the right channels for each lead and enriches with current signals from the internet.

  3. ZZero the distance

    Builds the plan from the real history and activates channel by channel, at the right moment.

  4. EDeliver

    Measures the interest of each reply and returns it to the CRM ready for the rep.

The market

8 out of 10 deals end up lost. And almost nobody goes back for them.

80%of sales require five or more follow-ups
48%of reps never make a follow-up
44%give up after the first attempt

Win rate

Cold outreach19%
Contacts who already know you37%

Sources: HubSpot; Salesmotion; Invesp via HubSpot

The other solutions
B2B ProspectingSell again to your customersB2B Events

No opportunity forgotten.

In 30 minutes, we show you how the agent resumes your company's stalled opportunities.

Book a demo